Code of Professional Ethics



BAPLA promotes best industry practice and requires that its Members deal fairly with their clients, their photographers and each other, in the best interests of our industry. A written undertaking to abide by this Code of Professional Ethics is a condition of membership of the Association. Any Member, whose conduct is deemed by the Ethics Committee and the Executive Committee to be contrary to this Code may be expelled from the Association. 

Members should:

1. ensure that they conduct their profession and operate their business in line with this Code of Professional Ethics and within the law, both criminal and civil; and

2. be mindful of the standards terms, contracts and other recommendations approved by the Association and deal fairly and honestly with clients, contributors and each other; and

3. in advance of trading, advise clients of their terms of business and business practice, including service, transmission, loss or holding fees (contractually, this is particularly important when dealing with clients for the first time); and

4. ensure that service fees are fair in respect of the work involved in supplying material; and

5. ensure that a copy of their terms and conditions accompanies images on each occasion images are supplied to clients (Members should ensure that any material differences between their own terms and conditions and those recommended by BAPLA, are kept to an essential minimum); and

6. ensure that clients understand the rights / clearances that they are buying, including by specifying in writing (on the invoice for these rights, where applicable) the use of each image in terms such as size, territory, time, language, medium and number of uses; and

7. assert the right of the 'author' (photographer, illustrator or artist) of each image to a credit (in addition to the agency credit) accompanying each published picture and of the agency to charge additional fees if such credit is omitted; and

8. take all reasonable steps to safeguard the copyright in images from their collections; and

9. attempt to secure appropriate compensation should an image be used without permission, be lost or damaged; and

10. ensure to the best of their ability that images are correctly captioned and that captions are not defamatory, prejudicial or misleading; and

11. ensure that contributors of images to their collections are aware of their responsibility to obtain permissions and releases (which may apply, for example, to models, artefacts, buildings, vehicles, trademarks, works of art) and ensure that clients are informed of the release status of particular images, on request; and

12. offer photographers a fair and straightforward contract, mindful of BAPLA's recommended standard terms; and 

13. advise contributors (of images to their collections) of any litigation that directly involves their images and of any other significant changes to Members business (change in ownership, for example); and

14. when they are unable to supply a client's image request, recommend the services of another BAPLA member or refer clients to BAPLA; and

15. indicate their membership of BAPLA on editorial material, wherever possible, including on headed paper, delivery notes and via their website; and 

16. on no account purport to represent the Association in any respect without first obtaining an explicit mandate from the BAPLA Executive Committee.